Africa Beat has confirmed it will return as an official media partner for WTM Africa 2026, marking the second consecutive year of this strategic collaboration. The renewed partnership is set to further amplify African tourism stories and elevate the continent’s presence in the global travel trade arena.
WTM Africa, a leading B2B exhibition held annually in Cape Town, connects travel professionals from across the globe with African tourism products and experiences. The 2026 edition promises another dynamic programme of networking, business meetings and educational sessions, all focused on growing tourism across the continent.
As a dedicated platform showcasing travel news and opportunities across Africa, Australia-based Africa Beat plays a key role in keeping the Australian travel trade informed and inspired. Its ongoing partnership with WTM Africa provides a valuable channel for Australian agents, tour operators and wholesalers to stay up to date with emerging trends, destinations and travel developments from across Africa.
Founder and publisher of Africa Beat, Kate Webster, said the team is thrilled to return as a media partner.
“We’re proud to be part of an event that champions the diversity, culture and adventure that Africa offers. Our partnership allows us to share important travel insights and build stronger connections between Africa and the Australian market.”
In 2025, Africa Beat had a journalist travel from Australia to Cape Town for the event, reporting directly on the action from the ground.
Focus on trade and connection
WTM Africa continues to stand out for its tailored B2B approach, offering a curated environment for meaningful business exchange. The 2026 event is expected to attract even more buyers, exhibitors and media from around the world, reinforcing its role as a vital hub for tourism growth across the continent.
Africa Beat’s involvement ensures continued visibility for African suppliers among Australian agents and aligns with a growing appetite for unique, sustainable and immersive travel experiences among Australian travellers.
