Bench Africa is preparing to launch its latest Africa brochure, promising an improved and more trade-friendly edition packed with fresh itineraries and new safari lodges.
Following the success of its last release in February 2023, Bench Africa has refined the brochure based on valuable trade feedback to ensure it remains a go-to selling tool for travel agents.
Enhanced trade-friendly design
The upcoming edition has been designed with travel professionals in mind, incorporating suggested tweaks and enhancements to improve usability. Alongside the practical updates, the new brochure will showcase the latest tailor-made and small group itineraries, as well as a selection of newly added safari lodges.
“We’ve taken on board all the feedback from our trade partners to create what we believe will be the most trade-friendly Africa brochure yet,” a Bench Africa spokesperson said. “This will be your ultimate selling tool, and we can’t wait to get it into your hands.”
Win a ‘Taste of Africa’ hamper
To celebrate the upcoming release, Bench Africa is inviting agents to take part in a fun competition—Guess the Brochure Cover. Over the years, the brochure has featured some of Africa’s most iconic wildlife, and agents now have the chance to predict which animal will take centre stage on the 2025 edition.
Those who correctly guess the cover image will go in the draw to win a ‘Taste of Africa’ hamper, filled with delicious treats inspired by the continent.
As printing and distribution preparations continue, Bench Africa encourages agents to get involved in the excitement and stay tuned for the official release.
