Bush & Beyond has unveiled a redesigned website and refreshed logo, marking the next chapter for the Kenya-based safari company while maintaining its long-standing ethos of responsible travel.
New digital platform for travel trade
The new website features updated property information, improved navigation and tools designed to help travel advisors plan and sell Bush & Beyond safari journeys more efficiently.
A key feature is the Explorer Zone, a dedicated resource hub for travel trade partners providing access to property rates, media libraries and planning resources. Additional materials including fact sheets, video content and marketing assets will be added in the coming months.
The platform also introduces an Availability page, allowing advisors to check room availability across properties, filter results by region and highlight specific room types to assist with itinerary planning.
New logo reflects family heritage
Alongside the website launch, Bush & Beyond has introduced a new logo that reflects the company’s heritage and family ownership.
The previous logo featured a lone giraffe, while the new design shows a family of giraffes beneath an acacia tree, symbolising the company’s multi-generational partnerships with safari properties across Kenya.
Despite the refreshed look, the company says its core purpose remains unchanged: creating life-changing safari experiences while supporting the landscapes, wildlife and communities that make them possible.
