Luxury rail operator Rovos Rail is set to feature in a new Australian television series, with celebrity chef Warren Mendes travelling aboard the iconic train as part of Food Trails South Africa.
The series follows Mendes as he explores South Africa’s culinary and tourism experiences, with one episode featuring a journey from Cape Town to Pretoria aboard Rovos Rail, one of the continent’s best-known luxury train experiences.
Australian exposure for South African tourism
The programme provides valuable exposure for South Africa’s tourism sector in the Australian market, highlighting the country’s food, wine, culture and luxury travel experiences.
Rovos Rail’s multi-day journey between Cape Town and Pretoria showcases some of South Africa’s most scenic landscapes while offering travellers a slow-travel experience that continues to attract high-end international visitors.
The television exposure comes as South Africa continues to strengthen its appeal among long-haul travellers seeking immersive and experiential holidays.
Luxury rail travel in the spotlight
Rovos Rail remains one of Africa’s most recognised luxury rail brands, attracting guests from around the world with itineraries that combine heritage travel, fine dining and wildlife experiences.
Featuring the journey in a mainstream Australian television programme provides travel advisors with fresh content and storytelling opportunities to promote rail travel as part of broader South African itineraries.
The episode also highlights the growing role of culinary tourism in destination marketing, with food increasingly serving as a gateway to broader travel experiences.
New content available ahead of broadcast
Part one of the Rovos Rail episode is now available online ahead of the television series launch, offering viewers a preview of Mendes’ journey through South Africa.
The series is expected to generate additional interest in both luxury rail travel and South African tourism among Australian audiences when it airs.
