The sixth OurAfrica.Travel virtual trade show will take place from 17 to 21 February 2025, bringing together buyers, sellers, and media for the online trade show.

The previous online show, hosted in February 2024, facilitated 8,510 one-to-one meetings across various time zones, connecting 479 buyers (including travel agents and tour operators) and 23 travel journalists from around the globe, with 222 exhibitors from Africa and her Indian Ocean islands. Participants praised the event for its seamless organization and valuable networking opportunities, generating over 10,000 profile views and countless meaningful connections.  

As in previous years, participation remains completely free for travel agents, tour operators, travel writers/media, and buyers (including tour operators and travel agents), ensuring accessibility for all. Exhibitor costs will also be kept affordable, promoting inclusivity within the industry.

As with every year, the show will continue its commitment to making a positive impact on conservation and community initiatives, with donation recipients for 2024 including With My Own Two Hands which runs agricultural and water projects in East Africa and the HERD Elephant orphanage in South Africa.  

Key Highlights of OurAfrica.Travel 2025:

•            One-on-One Meetings: Engage in 20-minute virtual meetings.

•            Networking: Connect using the chat function and share live news on the feed, building valuable relationships without the need, cost or carbon footprint of travel.

•            Awareness:  News stories are shared on the website and then distributed to the trade press.  A teaser to help you find those stories….

•            Impact: Donations are made to support both a conservation and community project every show.

•            Accommodation Prizes: Rewarding the most engaged, active participants.

Register your interest at https://ourafrica.travel/ or https://ourafrica.travel/media/ for travel writers.