Jenman African Safaris is promoting Zimbabwe as a high-value, experience-led destination, as travel advisors look to diversify itineraries beyond Africa’s more established safari circuits.
The campaign highlights Zimbabwe’s mix of iconic attractions and lesser-visited regions, positioning the destination as a strong option for repeat travellers and those seeking more immersive experiences.
Broad product range supports itinerary building
Jenman’s portfolio spans key highlights including Victoria Falls, Hwange National Park, Mana Pools and Matobo National Park, alongside multi-country combinations linking Zimbabwe with Botswana.
The operator is packaging these into structured itineraries ranging from six to 10 days, combining wildlife, cultural experiences and scenic highlights such as Zambezi River cruises and houseboat stays.
For the trade, pre-designed itineraries provide a flexible base that can be adapted for FIT and small group bookings.
Zimbabwe positioned as year-round destination
The campaign reinforces Zimbabwe’s appeal across both peak and shoulder seasons, with the dry season from April to October positioned for wildlife viewing, while the green season offers fewer crowds and strong birdlife.
This dual-season positioning allows agents to target different traveller segments and price points throughout the year.
Value and accessibility drive appeal
Zimbabwe continues to be positioned as a value-driven alternative to neighbouring destinations, offering strong wildlife experiences with fewer vehicles and competitive pricing.
Jenman’s inclusion of lodge-based stays, guided touring and bundled experiences supports simplified selling for agents, particularly for clients seeking structured journeys rather than fully bespoke itineraries.
Opportunity for Australian trade
For Australian travellers, who typically favour longer, multi-stop itineraries, Zimbabwe offers a complementary addition to southern Africa packages.
As demand grows for destinations that combine iconic sights with less crowded experiences, operators such as Jenman are positioning Zimbabwe as a compelling option within the broader Africa offering.
