Kenya Airways has partnered with global hospitality group Accor to integrate their loyalty programmes, marking a first for an African airline and signalling growing alignment between aviation and hotel ecosystems.
Announced on 13 May 2026, the agreement allows members of Kenya Airways’ Asante Rewards and ALL Accor to earn and redeem points across flights, accommodation and travel experiences, creating a more connected end-to-end journey for travellers.
Integrated rewards boost traveller value
The partnership enables two-way conversion between the programmes, giving members greater flexibility in how they use their points.
Travellers can redeem rewards across Kenya Airways’ flight network, including SkyTeam partners, as well as across Accor’s global portfolio of more than 5,800 properties spanning 45 brands.
This includes benefits such as flight redemptions, hotel stays, dining experiences, lounge access and additional baggage, reflecting a broader shift towards integrated travel ecosystems.
Strategic move strengthens Africa connectivity
Kenya Airways said the partnership represents a milestone for African aviation, positioning the airline within a global loyalty network and enhancing its value proposition to international travellers.
The announcement comes as the carrier continues to expand capacity, including increased frequencies to Paris, the return of its Dreamliner fleet and the deployment of larger aircraft on key routes such as London Gatwick.
For Accor, the collaboration strengthens its presence across Africa and the Middle East, where demand for connected, experience-led travel continues to grow.
Trade gains from seamless journeys
For travel advisors, integrated loyalty programmes offer an additional selling point, particularly for long-haul itineraries where seamless travel experiences are increasingly valued.
The ability for clients to earn and redeem across flights and accommodation can support higher-value bookings and encourage brand loyalty across both sectors.
As partnerships between airlines and hotel groups become more common globally, this move highlights Africa’s increasing integration into international travel networks.
