The Ministry of Tourism and Wildlife has selected Kajulu Forest as the prime location to launch the countrywide “One Tourist, One Tree” campaign, aimed at transforming the forest into a premier eco-tourism destination.
Led by the Kenya Tourism Board, Kajulu Forest is poised to become the centrepiece of eco-tourism in Kenya’s Western Tourism Circuit, showcasing its rich biodiversity and ecological relevance of indigenous trees.
This initiative encourages visitors to plant a tree, reduce their carbon footprint, and enjoy the area’s natural beauty. The initiative takes place during UN’s World Tourism Week, an annual global event whose 2024 theme is “Tourism and Peace”. The Kajulu eco-tourism initiative will be implemented in collaboration with the County Government of Kisumu and the local community.
As part of its ongoing commitment to sustainability, KTB will allocate a portion of its marketing budget to promote eco-friendly facilities, including eco-lodges. In collaboration with Eco-Tourism Kenya, KTB will co-host a Sustainable Travel Awards Contest as part of the annual Eco Warrior Awards, recognising and rewarding excellence in sustainable tourism practices across the country.
