Luxury Travel Marketing is ramping up trade engagement with a dedicated webinar showcasing The Residence Collection, positioning a trio of high-end Southern African properties for the Australian and New Zealand market.
Scheduled for 30 April 2026, the session will provide agents with product insights and sales strategies to support the growing demand for design-led, boutique luxury experiences across South Africa and Zimbabwe.
Focus on high-value, design-led product
Hosted by The Residence Collection’s Head of Sales and Marketing, Taryn van Wyk, the webinar will spotlight three distinct properties aimed at the premium segment.
These include The Residence Hotel Johannesburg, a boutique urban retreat; Mukwa River Lodge in Victoria Falls, offering a contemporary safari-style experience on the Zambezi River; and Tanyati Villa, an exclusive-use option targeting families and small groups.
For agents, the collection presents an opportunity to package differentiated, high-margin product that combines strong design credentials with immersive destination experiences.
Targeting tailored itineraries for ANZ market
A key focus of the session will be how the properties can be combined into seamless, tailor-made itineraries, particularly relevant for long-haul travellers seeking multi-stop African journeys.
The positioning aligns with broader trends in the Australian market, where demand continues to grow for curated, experience-led travel with a strong sense of place.
Insights into ideal client profiles and practical selling points are expected to support agents in refining their Africa portfolios and increasing conversion on luxury itineraries.
Webinar format supports trade engagement
The 30-minute session will include a live Q&A component, with recordings available to registered participants unable to attend in real time.
With limited time investment required, the format is designed to maximise accessibility for busy agents while delivering actionable product knowledge.
As competition increases in the premium Africa space, supplier-led training initiatives such as this webinar play a key role in equipping the trade with the tools needed to confidently sell complex, high-value itineraries.
