Get up to date with the latest MICE – Meeting, Incentive, Conference and Events news out of Africa with this weekly news wrap-up.
Experience Africa 2025 Sets the Agenda for Africa’s Tourism Future
The African Travel and Tourism Association (ATTA®) has officially revealed the speaker line-up for Experience Africa 2025 — the UK’s only trade show dedicated exclusively to showcasing the continent’s tourism sector at this scale. Now in its fifth year, the flagship B2B event returns to Bishopsgate, London, from 23–25 June 2025, firmly established as a must-attend for anyone serious about selling or promoting African travel.
Experience Africa 2025 will bring together over 188 top-tier exhibitors and a curated audience of global travel buyers, offering an unparalleled platform to connect, collaborate and learn. This year’s content format has been thoughtfully designed to be collaborative and immersive, creating an intimate setting that encourages meaningful dialogue and idea exchange. For more information, visit https://experienceafrica.travel/.
South Africa to Host Its First-Ever Glamping Expo in 2025
Africa’s inaugural Glamping Expo is set to revolutionise the outdoor tourism and hospitality industry. Taking place from 20-21 June 2025 at the Johannesburg Expo Centre (Nasrec), the pioneering event will bring together innovators, thought leaders and enthusiasts along the glamping value chain.
According to Grand View Research, The South African glamping market generated an estimated USD 65.8 million in revenue in 2024 and is projected to reach USD 89.5 million by 2030, growing at a compound annual growth rate (CAGR) of 5.2% from 2025 to 2030. Notably, the 18–32 age group was the largest revenue-generating segment in 2024, reflecting a growing demand among younger travellers for innovative, experience-rich travel options.
Under the theme “Reimagining Innovation & Regenerative Tourism,” the expo will shine a spotlight on the global movement toward experiential, eco-conscious travel. As the first event of its kind on the continent, the Glamping Expo aims to showcase how glamping, a premium fusion of glamour and camping is transforming the tourism industry. By merging sustainability with unforgettable travel experiences, glamping aligns with the expectations of modern travellers. Glamping businesses across the value chain are encouraged to register to exhibit via the official website: www.glampingexpo.africa
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