Get up to date with the latest MICE – Meeting, Incentive, Conference and Events news out of Africa with this weekly news wrap-up.
Rwanda to host 2027 ICCA Congress
Rwanda’s capital city, Kigali, will host the 2027 flagship annual gathering of the International Congress and Convention Association (ICCA) – the first time the event will be held in Africa in more than 20 years.
The 2027 ICCA gathering is scheduled to take place from October 24-27. Cape Town was the last African city to host the event in 2004.
Exhibition company announced for Meetings Africa
With just over three weeks to go until Meetings Africa, SA Tourism has announced the official exhibition management company (EMC) appointed for the event.
Synergy Business Events (SBE), a service provider for previous editions of the event, has been named as the EMC for the trade show at the Sandton Convention Centre from February 23-25.
Kenya launches convention bureau
After nearly a decade of lobbying, Kenya has launched its national convention bureau – a development the country’s MICE industry is calling a turning point for Kenya’s global competitiveness.
The decision, announced this week, has been widely hailed by industry stakeholders as a strategic reset for a sector that has long punched below its weight despite Kenya’s strong tourism brand, improving infrastructure and regional influence. The Association for Kenya Business Events (AKBE) congratulated the Cabinet and the Ministry of Tourism and Wildlife for what it termed “decisive leadership” and responsiveness to sustained industry advocacy.
IBTM Africa reports strong MICE buyer interest
IBTM Africa, alongside WTM Africa at the Cape Town International Convention Centre (CTICC) from April 13-15, is positioned as a key platform for Africa’s MICE sector – gathering international buyers, suppliers and a dedicated business events programme. Reante Naidoo, Buyers & Digital Director for WTM Africa, says IBTM Africa is now a core pillar of the show.
