Family-owned and renowned for its bespoke travel experiences, MW Tours has announced a dynamic rebranding that signals an exciting new era for the company.
The transformation includes a sleek new logo, a vibrant visual identity, and a refreshed mission statement, all embodying the adventurous spirit and exceptional service that MW Tours is known for.
A New Identity for a New Era
More than just a cosmetic update, this rebranding is a powerful reaffirmation of MW Tours’ unwavering commitment to delivering unmatched travel experiences. The new identity highlights the company’s dedication to creating unforgettable journeys tailored to the unique needs of every traveller.
“We are not simply changing our look; we are reinforcing the core values that have always set us apart,” said David Reid, National Sales Manager. “Our promise remains the same: to turn every journey into an adventure that leaves a lasting memory.”
A Logo That Speaks Volumes
MW Tours’ new logo merges the letters “M” and “W” into a unified emblem, symbolising the unity and collaboration that define the company’s approach. The dynamic design reflects movement and exploration, capturing the forward momentum that drives MW Tours to continually redefine travel experiences.
The choice of navy blue in the logo, inspired by the Mandarin word for “Ocean” and resonating with the owner’s name, symbolises trust, reliability, and the limitless possibilities that travel brings. This refined colour palette aligns with MW Tours’ commitment to offering high-end, secure, and quality travel experiences, particularly within their 4 and 5-star product range.
Looking Ahead: 2025 Brochures Launch
Marking the rebrand, MW Tours is also launching its 2025 brochures, featuring an array of exceptional tours across Africa and other worldwide destinations. Responding to strong demand from retail partners, MW Tours is reintroducing printed and fully redesigned brochures to inspire travellers and support agents.
Since its founding in Brisbane in 2010, MW Tours has grown into a trusted partner for travel agents and their clients, blending refinement, cultural immersion, and adventure at competitive prices. Accredited by the Australian Travel Industry Association (ATIA) and other key industry bodies, MW Tours continues to set the standard for niche travel experiences.
With a dedicated team working tirelessly to curate unforgettable travel experiences, MW Tours is poised to take its next bold step forward—offering new opportunities for Australian travellers to explore the world in style and comfort.
