Eastern Cape-based luxury lodge Oceana has relaunched its annual winter blanket drive, partnering with Sunshine Coast Life Centre to support vulnerable communities during the colder months.
The initiative invites travel trade partners to contribute, with all donations matched by the lodge to maximise impact.
Donation matching to boost community support
Under the campaign, Oceana will match every financial contribution rand for rand, effectively doubling the value of each donation.
Funds raised will be used to provide blankets and essential support to individuals and families facing harsh winter conditions in the region.
Trade invited to participate
The lodge is encouraging industry partners to get involved through individual donations, company contributions or by sharing the campaign across their networks.
Bulk or team donations are also welcomed, with participating partners acknowledged as part of the initiative.
Community partnerships drive impact
All funds and resources will be distributed through Sunshine Coast Life Centre, a local organisation focused on community support and social outreach.
For the trade, the initiative highlights the growing role of lodges and operators in community engagement, aligning tourism with meaningful local impact.
