Shimansky will showcase its unique luxury experiences at WTM Africa 2025, inviting travel professionals to discover the sparkling world of South African diamonds from 7–9 April at Stand L03.
More than just a jeweller, Shimansky offers guests the chance to engage with the country’s diamond legacy through immersive, once-in-a-lifetime encounters.
From touring Cape Town’s only diamond museum to polishing a diamond yourself at the Shimansky Rockwell showroom, these curated experiences blend history, craftsmanship and exclusivity – perfect for clients seeking a premium cultural addition to their South African itinerary.
More than jewellery: three unique tours
At the heart of the offering is the Rockwell Destination, where guests can choose from three captivating tours. Each journey begins with a deep dive into the 3.3 billion-year-old story of diamonds, followed by exclusive access to Shimansky’s inner workings – from the factory floor to private sessions with master artisans.
The hero product, the Polish a Diamond Tour, is available only at the Rockwell showroom and is the only experience of its kind in the world. Guests not only learn the fine art of diamond polishing but leave with an enduring connection to a piece of South African heritage.
A collaboration opportunity for the trade
Shimansky is extending an invitation to agents and travel partners to discover how these experiences can be integrated into luxury itineraries for clients seeking something extraordinary.
“Let’s chat about how we can collaborate to offer your clients a truly luxurious South African adventure,” says the Shimansky team.
“Come meet us at Stand L03 and explore how we can create memories that sparkle for a lifetime.”
