Tauck, celebrating its 100th anniversary as a leader in upscale guided travel, has announced the launch of Roam by Tauck – its first new brand in over a decade – designed specifically for travellers in their 40s and 50s seeking small-group adventures that combine flexibility, luxury, and cultural immersion. With departures starting in August 2026, Roam by Tauck will feature handpicked itineraries on six continents, including extraordinary new journeys across Africa.
Africa Adventures for the Next Generation of Luxury Travellers
Roam by Tauck’s Africa programs will immerse guests in some of the continent’s most breathtaking landscapes, diverse cultures, and wildlife encounters. Designed for intimate groups of just 16 guests, each journey will deliver the hallmark Tauck experience of VIP access, insider knowledge, and high-quality accommodation – all while building in more flexibility and active options for a younger luxury audience.
Guests can expect signature Tauck moments such as private sunrise game drives in Kenya’s Maasai Mara, dinner under the stars in the Namib Desert, and guided walking safaris in Botswana’s Okavango Delta. With Roam’s “half-on, half-off” approach, these unforgettable experiences are balanced with free time to explore independently, enjoy spa and wellness facilities, or simply relax and take in the view from a luxury lodge terrace.
Active Exploration Meets Seamless Luxury
Africa itineraries will feature hallmark active elements, such as hiking in South Africa’s Drakensberg Mountains, tracking rhinos on foot with expert guides in Zimbabwe, or canoeing along the Zambezi River. Optional activities – from hot air ballooning over the Serengeti to exploring Cape Town by e-bike – offer opportunities for guests to tailor their adventure to their own pace and interests.
Each destination stay is designed for depth over speed, with three to four nights at each lodge or hotel. This slower pace allows guests to fully connect with the destination – whether that’s joining a local chef in Marrakech for a private cooking class, meeting community leaders involved in conservation projects, or relaxing with sundowners overlooking the African savannah.
An Evolution in Luxury Adventure Travel
According to Tauck CEO Jennifer Tombaugh, Roam by Tauck is the result of two years of research with over 4,000 travellers.
“Roam by Tauck represents a natural evolution of what we’ve always believed: travel has the power to enrich, restore, and transform,” she said. “For Africa, that means delivering the continent’s most iconic experiences with a mix of active exploration, cultural connection, and the freedom to roam at your own pace.”
David Clark, Managing Director Australia, added that Roam by Tauck’s combination of smaller groups, active options, and luxury stays is ideally suited to Australian travellers seeking a more personalised, immersive experience in Africa’s most sought-after destinations.
