Zimbabwe continues to strengthen its position as one of Africa’s leading safari destinations, with operators reporting sustained demand and evolving traveller interest following global recognition in 2025.
Hideaways Africa has pointed to consistent wildlife sightings, expanded experiences and growing international attention as key factors supporting the destination’s ongoing momentum, particularly across its portfolio in Hwange National Park, Mana Pools and Victoria Falls.
Strong wildlife and experience offering underpin growth
According to the operator, Zimbabwe’s wildlife remains a major drawcard, with recent sightings including rare species and strong predator activity reinforcing its reputation among repeat and first-time safari travellers.
The diversity of experiences is also a key selling point for the trade, with itineraries combining walking safaris, game drives, cultural visits and aerial experiences. This variety allows agents to tailor programs across different traveller segments, from first-time safari guests to seasoned Africa visitors.
Heritage and hospitality add depth to itineraries
Beyond wildlife, Zimbabwe’s cultural and historical assets continue to play a growing role in itinerary design. Sites such as Great Zimbabwe and lesser-known heritage areas near Hwange add depth to safari journeys, aligning with increasing demand for more meaningful travel experiences.
Hideaways Africa also highlighted the importance of local hospitality, noting that guest feedback often centres on guiding quality and personalised service, which remain strong differentiators for the destination.
Trade opportunities supported by improved access and offers
The operator reports that demand is being supported by improved access to remote areas and value-add offers designed to maximise time on safari. These include light aircraft and helicopter transfers into northern Hwange, reducing transit time and enhancing overall itinerary flow.
For the Australian trade, Zimbabwe is increasingly positioned as a multi-stop destination rather than a short add-on to Victoria Falls, with longer stays and broader itineraries gaining traction.
With continued investment in conservation, product development and access, Zimbabwe is well placed to meet growing demand for authentic, experience-led travel across Southern Africa.
