Eswatini is accelerating its tourism development strategy, with a series of infrastructure projects, new air links and major events positioning the destination for increased regional and international demand.
Highlights from the Kingdom’s May 2026 tourism update point to a coordinated effort to strengthen connectivity, diversify product and raise its profile across key trade platforms.
New infrastructure and air links boost access
A major milestone was the official opening of the International Convention and Conference Centre (ICC) in Ezulwini by King Mswati III on 25 April, signalling a push into the MICE and business events sector.
At the same time, Eswatini Air has expanded its regional footprint with the launch of a new route to Lusaka, improving connectivity between Eswatini and Zambia and supporting broader Southern Africa itineraries.
For the trade, improved access and new infrastructure are critical steps in making the destination more viable for inclusion in multi-country packages.
Events and culture drive destination appeal
The calendar of events continues to play a central role in Eswatini’s tourism strategy, with the MTN Bushfire festival returning from 29 to 31 May 2026, attracting artists from 20 countries.
Cultural experiences such as the Buganu (Marula) Ceremony also highlight opportunities to package authentic, community-led tourism experiences, aligning with growing demand for cultural immersion.
The destination is also preparing for a strong presence at Africa’s Travel Indaba 2026 in Durban, aiming to further raise awareness among international buyers.
Sustainability and digital growth gain momentum
Eswatini is also reinforcing its commitment to responsible tourism, having hosted its third International Responsible Tourism Conference, focused on measurable, community-led impact.
At a product level, new digital platforms and upgrades are supporting trade engagement, including a new website for Mantenga Lifestyle & Craft Centre and enhancements at local accommodation providers.
Meanwhile, local innovation continues to emerge, with the expansion of the Leap Taxi app improving transport options and supporting safer, more efficient travel within the country.
Positive performance signals recovery
Tourism performance over the Easter period showed mixed but encouraging results, with visitor numbers up 11.5 per cent, driven largely by regional travel.
While accommodation occupancy remained moderate, the increase in arrivals highlights ongoing recovery and the importance of intra-African travel markets.
Compact, accessible and increasingly diverse in its offering, Eswatini is positioning itself as a complementary destination within Southern Africa itineraries, particularly for travellers seeking culture, events and nature within a short travel radius.
