Get up to date with the latest MICE – Meeting, Incentive, Conference and Events news out of Africa with this weekly news wrap-up.

Into Africa focus on Sustainability and Learning in MICE

Into Africa was thrilled to be involved in the Entrepreneurs Organization Global Leadership Conference. Their role was to conceptualize and deliver on a series of learning experiences, that related to the conference content with a particular focus on innovation, social entrepreneurship, advocacy, arts, culture and sustainability. The event was made up of 1600+ people which were divided into 67 groups. Delegates visited Robben Island, took lessons from the Green Economy, visited the streets of Salt River to see the impactful work being done by Baz- Art, visited Philippi Village which is an integrated community hub that aims to help young entrepreneurs thrive, joined the Innovation City workshop, learnt about wine business at Klein Goederust and attended an event at Breakwater Lodge for a Roundtable discussion focused on reimagining business as a force for good and understanding how businesses are not only a driver of economic growth, but a driver for social impact.

South Africa’s MICE growth strong

South Africa’s MICE sector is expected to grow from the U$6.9 billion in revenue recorded in 2019 to an estimated US$10.2 billion in 2028. This was highlighted by Acting CEO of South African Tourism, Nomasonto Ndlovu, speaking at Africa Tourism Partners (ATP) MICE Masterclass held in Johannesburg recently. She added that the sector’s revenue slumped to US$1.6bn in 2020 and climbed to US$2.6bn by 2021. Ndlovu said, of the four MICE segments – meetings, incentives, conferences and exhibitions – meetings remained the key growth area.

Meetings Africa 2024 open for registrations

Meetings Africa, is set to take place at the Sandton Convention Centre, Johannesburg, from 27 to 28 February 2024, with Business Opportunity Networking Day (BONDay) preceding the show on 26 February 2024 and delegates from all over the world are now invited to register and book their spot at this all-important trade show.

Meetings Africa is a Pan-African trade show, where African associations and meetings industry professionals come together to showcase Africa’s diverse offering of business events services and products to global buyers. At Meetings Africa, delegates also come together to share knowledge as they partner to contribute to transforming and growing the continent’s business events sector. To register for the show, please visit 

APTA Global Forum

APTA will host its first-ever Global Forum on the African continent from September 26-30, 2023, at The Table Bay Hotel in Cape Town, South Africa. The theme of the 2023 Global Forum is “Africa: Where It Begins,” which pays homage to the importance of Africa to the travel and tourism industry. The event will include two days of member networking and educational sessions on the latest products, services, and tourism trends in Africa. The forum will bring together travel industry leaders, tourism boards, and travel advisors to discuss the future of tourism in Africa and explore new opportunities for growth and development in the region. Register now here.

WeTravel’s Tech & Innovation Summit

WeTravel is hosting travel and tech thought leaders and industry experts for our inaugural virtual Tech and Innovation Summit. The tools and systems that support our industry are evolving faster than ever before. With so much new technology at our fingertips, how can you ensure that you’re leveraging the innovations you really need in order to grow your business? With six sessions exploring the technologies, trends and innovations that are forging the travel industry’s future, this free one-day summit will be packed with actionable insights and key learnings to take away. Save your virtual seat HERE!

No Magical Kenya Travel Expo in 2023

Kenya Tourism Board (KTB) wishes to inform all stakeholders that the 13th edition of Magical Kenya Travel Expo (MKTE) 2023 wil not take place this year. Kenya will instead host the 3rd edition of the East African Regional Tourism Expo (EARTE). EARTE is a regional travel fair showcasing the region’s diverse tourism offering to consumers, trade, media, and buyers. The expo is scheduled to take place from 17 to 21 November 2023, in Nairobi. EARTE is held on a rotational basis by member states of the East African Community. The United Republic of Tanzania (URT) hosted the first EARTE in October 2021 in Arusha and the Republic of Burundi hosted the second edition in September 2022 in Bujumbura. The implementation of EARTE is anchored to the East African Community Tourism Marketing Strategy (2021-2025), which is geared towards positioning and marketing the East Africa Community as a leading sustainable tourism destination in Africa.

If you have any MICE news, please send it through to our editor at

, , , ,
Editor Africa Beat

Africa Beat is the source of all your news and updates in the travel industry out of Africa. You will find also find reviews and features focused on Africa.

Similar Posts