Get up to date with the latest MICE – Meeting, Incentive, Conference and Events news out of Africa with this weekly news wrap-up.

WTM Africa asks attendees to share views in survey

WTM Africa wants to ensure that attendees’ experience at their shows is both positive and productive. They would like to invite attendees to share their views on your current business objectives and activities. By taking a moment to share your thoughts, you can help WTM Africa improve our products and services with your wants and needs in mind, and help them shape the future of your trade show experience. The survey takes less than 8 minutes to complete and can be done here.

South Africa’s MICE growth strong

South Africa’s MICE sector is expected to grow from the U$6.9 billion in revenue recorded in 2019 to an estimated US$10.2 billion in 2028. This was highlighted by Acting CEO of South African Tourism, Nomasonto Ndlovu, speaking at Africa Tourism Partners (ATP) MICE Masterclass held in Johannesburg recently. She added that the sector’s revenue slumped to US$1.6bn in 2020 and climbed to US$2.6bn by 2021. Ndlovu said, of the four MICE segments – meetings, incentives, conferences and exhibitions – meetings remained the key growth area.

Meetings Africa 2024 open for registrations

Meetings Africa, is set to take place at the Sandton Convention Centre, Johannesburg, from 27 to 28 February 2024, with Business Opportunity Networking Day (BONDay) preceding the show on 26 February 2024 and delegates from all over the world are now invited to register and book their spot at this all-important trade show.

Meetings Africa is a Pan-African trade show, where African associations and meetings industry professionals come together to showcase Africa’s diverse offering of business events services and products to global buyers. At Meetings Africa, delegates also come together to share knowledge as they partner to contribute to transforming and growing the continent’s business events sector. To register for the show, please visit 

APTA Global Forum

APTA will host its first-ever Global Forum on the African continent from September 26-30, 2023, at The Table Bay Hotel in Cape Town, South Africa. The theme of the 2023 Global Forum is “Africa: Where It Begins,” which pays homage to the importance of Africa to the travel and tourism industry. The event will include two days of member networking and educational sessions on the latest products, services, and tourism trends in Africa. The forum will bring together travel industry leaders, tourism boards, and travel advisors to discuss the future of tourism in Africa and explore new opportunities for growth and development in the region. Register now here.

WeTravel’s Tech & Innovation Summit

WeTravel is hosting travel and tech thought leaders and industry experts for our inaugural virtual Tech and Innovation Summit. The tools and systems that support our industry are evolving faster than ever before. With so much new technology at our fingertips, how can you ensure that you’re leveraging the innovations you really need in order to grow your business? With six sessions exploring the technologies, trends and innovations that are forging the travel industry’s future, this free one-day summit will be packed with actionable insights and key learnings to take away. Save your virtual seat HERE!

No Magical Kenya Travel Expo in 2023

Kenya Tourism Board (KTB) wishes to inform all stakeholders that the 13th edition of Magical Kenya Travel Expo (MKTE) 2023 wil not take place this year. Kenya will instead host the 3rd edition of the East African Regional Tourism Expo (EARTE). EARTE is a regional travel fair showcasing the region’s diverse tourism offering to consumers, trade, media, and buyers. The expo is scheduled to take place from 17 to 21 November 2023, in Nairobi. EARTE is held on a rotational basis by member states of the East African Community. The United Republic of Tanzania (URT) hosted the first EARTE in October 2021 in Arusha and the Republic of Burundi hosted the second edition in September 2022 in Bujumbura. The implementation of EARTE is anchored to the East African Community Tourism Marketing Strategy (2021-2025), which is geared towards positioning and marketing the East Africa Community as a leading sustainable tourism destination in Africa.

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Editor Africa Beat

Africa Beat is the source of all your news and updates in the travel industry out of Africa. You will find also find reviews and features focused on Africa.

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