The Destination Management Partnership for Victoria Falls, We Are Victoria Falls, has launched a new website, www.wearevictoriafalls.com, which is a rich source of information, tips and news covering the range of accommodation, activities, new openings and events, as well as details on how to get to Victoria Falls, entry requirements and more.
Public Relations Manager of Zimbabwe National Parks and Wildlife Management Authority, Tinashe Farawo, said “As travellers increasingly look online for inspiration and information, having a dedicated destination portal for Victoria Falls is essential. It allows us to talk about the whole destination, not just the highlights – showing off the lesser known and more immersive experiences we can offer.”
Victoria Falls aims to increase the length of stay in the famous resort city, and attract a more diverse range of visitors. Promoting the full range of different neighbourhoods, products and activities will help inspire travellers to spend more time in the destination.
The site also hosts sustainability information on the destination, in a bid to speak directly to sustainability-conscious travellers. The new site profiles the many conservation and community initiatives taking place across the destination, and encourages deeper traveller engagement.
The new website is an integral part of the We Are Victoria Falls Destination Management Partnership, which supports and works alongside goals of the Ministry of Tourism and Hospitality industry and Zimbabwe Tourism Authority (ZTA) to promote the sustainable growth and development of tourism in Zimbabwe for the social and economic benefit of the nation.
