Tanzania has ranked in second place in Africa’s tourism rankings, according to the United Nations World Tourism Organization.
Thanks to a robust recovery from COVID-19 setbacks and increased investments, the ranking as Africa’s second top tourism performer cites a substantial increase in visitors and positive industry developments.
According to Dr. Hassan Abbas, Tanzania’s Permanent Secretary of the Ministry of Natural Resources and Tourism, the tourist business was negatively impacted by COVID-19, but fresh investments and the government-produced documentary on the Royal Tour have helped to improve performance. Tanzania’s Ministry of Natural Resources and Tourism emphasizes lessons learned, including private sector engagement and improved hospitality, as key factors in its tourism success.
Since there were more than 400,000 visitors between January and March of this year compared to 250,000 in the first quarter of 2022, the United Nations World Tourism Organization (UNWTO) has ranked it second, behind Ethiopia.