World Travel Market (WTM) Africa 2025 has commenced under the theme ‘Ignite Africa’, marking a significant milestone in the continent’s tourism resurgence.
The event, held in Cape Town, has attracted participants from 96 countries, reflecting a robust recovery and growth in African tourism.
Record-breaking attendance
Carol Weaving, Managing Director of RX Africa, highlighted the event’s impressive growth, noting a 27 per cent increase in buyers compared to previous years. Notably, 82 per cent of these buyers are attending WTM Africa for the first time, offering fresh opportunities for exhibitors.
Focus on sustainability and inclusivity
The ‘Ignite Africa’ theme underscores a commitment to sustainable and inclusive growth within the tourism sector. Discussions and sessions throughout the event are centred on responsible tourism practices, aiming to ensure that the benefits of tourism development are widely shared across communities.
Diverse representation
With exhibitors and buyers from nearly 100 countries, WTM Africa 2025 serves as a melting pot of cultures and ideas. This diversity fosters collaborations and partnerships that are essential for the continued growth and diversification of Africa’s tourism offerings.
Looking ahead
The event sets a positive tone for the future of African tourism, highlighting the continent’s resilience and appeal as a premier travel destination. Stakeholders are optimistic that the connections and insights gained during WTM Africa 2025 will translate into tangible benefits for the industry in the years to come.
