The annual We Are Africa event is wrapping up today in Cape Town after 4 days where suppliers, key international buyers and press have the opportunity to encounter the most extraordinary experiences Africa has to offer alongside a conference, awards ceremony and networking events. 

With a shared mission to transform and rebrand African travel for the global luxury market, the We Are Africa tribe celebrates the continent’s diversity, unsurpassed beauty and incredible opportunity.

The event saw pre-scheduled 20-minute appointments with senior decision-makers representing the continent’s leading, high-end suppliers, with attendees hosted in Cape Town with the option to take part in various pre-and-post tour programmes.

Attending the event, Herbie Rosenberg from AfricaReps said, “Every year in May South Africa hosts two travel shows, We Are Africa and Indaba. Exhibitors from across Africa showcase their products to travel buyers from around the world. Significant opportunities for one-on-one networking are created by the organisers.”

“The valuable meetings that are set up enable a one-stop shop under one roof for exhibitors to inform the travel industry as to why they should incorporate their products into their client’s travel itineraries.”

“These are focused and dedicated information exchange opportunities and are invaluable in keeping the travel industry up to date on why Africa should be top of their bucket list,” Herbie added.

For more on We Are Africa, visit

Editor Africa Beat

Africa Beat is the source of all your news and updates in the travel industry out of Africa. You will find also find reviews and features focused on Africa.

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