In a groundbreaking alliance set to redefine South Africa’s tourism landscape, the Tourism Business Council of South Africa (TBCSA) has joined hands with the globally celebrated comedian, Trevor Noah. Their collaboration introduces the “Best of Us” campaign, a visionary initiative aimed at spotlighting the splendour of South Africa to millions worldwide through captivating video-adverts curated by the iconic South African-born comic.
The campaign’s launch, a momentous event held on November 09, 2023, at the prestigious Leonardo Hotel in Sandton, Johannesburg, sets the stage for Noah to weave his magic, showcasing the country’s allure to audiences across the African continent and key markets such as Germany, the United Kingdom, and the United States. The overarching goal is to cement South Africa’s position as the go-to destination for global travelers seeking unparalleled experiences.
South Africa’s travel and tourism sector forecasts a remarkable growth trajectory, expected to soar at an average rate of 7.6% annually over the coming decade. The TBCSA’s strategic choice of Trevor Noah as a global ambassador stems from his immense appeal and profound connection to South Africa. Noah’s international resonance and ability to resonate with diverse audiences position him as a sterling export from the nation, making him the perfect advocate for the country’s tourism narrative.
“Trevor Noah embodies the essence of South Africa, and his alignment with our tourism sector is a monumental achievement. As a beloved global figure, his partnership with TBCSA is a game-changer. We believe Trevor’s influence will undoubtedly position South Africa as the ultimate choice for global travelers,” expressed Tshifhiwa Tshivhengwa, CEO of TBCSA.
Hailing from Soweto and having traversed the world’s stages, Noah’s resonance with South Africa’s soul renders him an ideal ambassador. His role extends beyond showcasing South Africa’s diverse cultural tapestry, exquisite cuisine, and awe-inspiring adventures; it’s about harnessing his voice to amplify the unparalleled hospitality the nation offers.
TBCSA anticipates that this groundbreaking partnership will not only elevate tourism but also foster job creation and opportunities for fellow South Africans. Encouraging active participation, the council urges citizens to share the campaign’s video-adverts across social media platforms, rallying behind the vision to transform South Africa into the ultimate choice for global explorers.
