South Africa made a bold impression at ITB Berlin 2025, the world’s largest travel trade show, with Minister of Tourism Patricia de Lille delivering an inspiring address on the nation’s…
Mega Lekker Escape a win for South Africa
South African Tourism’s second Mega Lekker Escape has successfully showcased the country to 100 Australian and New Zealand travel agents and media, strengthening its position as a must-visit destination. Designed…
Africa Travel Indaba 2024 a million rand success story
Africa's Travel Indaba 2024, held in Durban, has made a substantial economic impact, generating over R500 million for the city. This year’s event, themed “Unlimited Africa,” attracted 9280 registered delegates,…
Focus On: South Africa
One of the most culturally and geographically diverse places on earth, South Africa, fondly known by locals as the 'Rainbow Nation', boasts 12 official languages, and its inhabitants are influenced…
Mega Lekker Escape a win for South Africa
South Africa Tourism has wrapped up a successful first-ever Mega Lekker Escape famil in South Africa this week, with a contingent of 90 Australian and New Zealand travel agents, alongside…
Agents embark on South Africa Tourism Mega Famil
In a groundbreaking move to promote South Africa as a premier tourist destination, South African Tourism has launched its much-anticipated inaugural Mega Lekker Escape. On 24 February, a contingent of…
South Africa’s ‘Best of Us’ campaign
In a groundbreaking alliance set to redefine South Africa's tourism landscape, the Tourism Business Council of South Africa (TBCSA) has joined hands with the globally celebrated comedian, Trevor Noah. Their…
Springboks Captain new South Africa advocate
The world-acclaimed Springboks captain Siya Kolisi is South African Tourism’s new global brand advocate. The new global campaign looks to celebrate the country’s excellence by profiling and partnering with South…
South Africa impresses at Africa’s Travel Indaba
Africa's Travel Indaba, the continent's premier travel trade show, successfully concluded its highly anticipated 2023 edition. Held in the sunny South African city of Durban, from 8-11 May, this year's…